Household Goods

Companies that sell household cleaners, laundry detergents, air fresheners and other home care items are constantly challenged to innovate while maintaining competitive price points. Finding the balance between innovation — which, in consumer language, translates to value-added features, bells and whistles, and improved performance — and cost containment is achieved through simulation driven product development

In creating products that meet consumer demands and add to the company’s bottom line, virtual prototyping eliminates the need for time-consuming physical experiments — a must-have capability when exploring the interaction between solid and liquids, for which effects may not be measurable. From creating a homogeneous product to engineering green packaging, virtual prototyping opens the door to continuous improvement and optimization of products, offering a clear competitive advantage to companies that make use of this technology..

  • Air fresheners
  • Household cleaners
  • Laundry and fabric care
  • Paper towels
  • Surface treatments
  • Sweepers and vacuum cleaners
Dyson® bladeless fan draws air in through base of fan then accelerates it over ramp, inducing more flow from surrounding air