Conventional wisdom to the contrary, the packaging of a product is as important to commercial success as the formula for what goes inside that package.

A well-designed package sustains the integrity of the product from manufacturing, through shipping and shelf life, through its application by end users. Along the way, it must contain the product, keep contents from deteriorating, protect it during shipping, market it, and then properly dispense it. If the package breaks down at any point during this cycle, consumers are likely to reject the product as subpar, whether the actual product has performed as expected or not. 

Creating environmentally friendly packaging adds another layer of challenges to the design process; yet it’s necessary to create this type of packaging as consumers demand alternatives to waste-producing packaging. The development effort that goes into new designs and materials, including new composites, for this packaging means even more rounds of testing. Virtual prototyping allows engineers to test a large variety of iterations to come up with the best solution for a product.

Engineering simulation tools from ANSYS offer unequalled technical depth to investigate potential weaknesses of a product or a process, and to optimize them in a cost-effective way. The savings in cost and time to market can make the difference in the competitive consumer products packaging market.

  • Glass bottles
  • Plastic containers
  • Film
  • Trays
Top-loading simulation of plastic bottle